The pharmaceutical trade magazine What’s New, published by Abbott Laboratories, is especially eclectic. Poems, short stories, and works of art are interspersed between articles discussing newly discovered substitutes for morphine and treatments for frostbite. Several notable mid-century figures, such as Ogden Nash and Robert Frost, contributed to the magazine. In addition to literary works, visual art also figures quite prominently. This mix of cultural and pharmaceutical topics make What’s New quite unique in comparison to other twentieth century pharmaceutical publications.
The visuals for this post are selected from the holiday editions of What’s New, published from 1947 to 1949.
This Dose of History was brought to you by Leo Ryan, AIHP Intern.
