October 27, 2025

Dose of History – A Brief History of Drug Advertising and Regulation

Prior to 1906, the medicine market looked very different than it does today. Prescriptions were not necessary and patients were generally able to self-medicate without consulting a doctor or pharmacist….

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October 20, 2025

Dose of History – Detailing and the Origins of DTCA

From the 1930s to the 1980s, ads for drugs were aimed almost exclusively at pharmacists and physicians. Typically, advertising was conducted in one of two ways: ads were placed in…

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October 8, 2025

Dose of History – Sulfanilamide and the Food, Drug, and Cosmetic Act

In the fall of 1937, over 100 people died from consuming an antibiotic called “elixir of sulfanilamide”. This prompted a protracted scandal which would implicate drug manufacturers, pharmacists, and the…

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June 19, 2024

Digitizing Pharmacy Trade Catalogs – the Work Continues!

The American Institute of the History of Pharmacy is thrilled to announce that the latest batch of trade catalogs, digitized in collaboration with the University of Wisconsin Digital Collections Center…

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