Prior to 1906, the medicine market looked very different than it does today. Prescriptions were not necessary and patients were generally able to self-medicate without consulting a doctor or pharmacist….
From the 1930s to the 1980s, ads for drugs were aimed almost exclusively at pharmacists and physicians. Typically, advertising was conducted in one of two ways: ads were placed in…
Throughout 1905 and 1906, the American magazine Collier’s published a series of articles by journalist Samuel A. Hopkins exposing the “fraud and poison” of the American pharmaceutical industry. One practice…