October 27, 2025

Dose of History – A Brief History of Drug Advertising and Regulation

Prior to 1906, the medicine market looked very different than it does today. Prescriptions were not necessary and patients were generally able to self-medicate without consulting a doctor or pharmacist….

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October 20, 2025

Dose of History – Detailing and the Origins of DTCA

From the 1930s to the 1980s, ads for drugs were aimed almost exclusively at pharmacists and physicians. Typically, advertising was conducted in one of two ways: ads were placed in…

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September 25, 2025

Dose of History – Drug Advertising pre and post Pure Food and Drug Act

Throughout 1905 and 1906, the American magazine Collier’s published a series of articles by journalist Samuel A. Hopkins exposing the “fraud and poison” of the American pharmaceutical industry. One practice…

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